Brand Real turns your brainwave into a business.
Did you know that 90% of startups fail? That’s because it takes more than a great idea, money and passion to turn your concept into a thriving organization. You need a thorough and decisive strategy, built on some fundamental principles of branding and shaped by specialist knowledge and experience.
That’s exactly what Brand Real has to offer.
Written by a leading branding professional to set startup entrepreneurs on the road to success, Brand Real gives you everything you need to build an effective, values-based and flexible organization, where people are happy to work.
- Identifying your brand’s big idea
- Establishing your brand identity
- Perfecting your brand story and visual identity
- Communicating your brand promise
- Delivering authentic value
- The evolution of media and multidirectional communications
- Cultural and linguistic considerations
It also features contributions from 20 experts and specialists, covering the practical tasks that face every startup entrepreneur:
- Writing a business plan
- Creating a marketing plan
- Social media for startups
- Inbound marketing for brand activation
- Intellectual Property
- Launching and activating your brand
- Template for a creative brief