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Brand Real

Brand Real turns your brainwave into a business.

Did you know that 90% of startups fail? That’s because it takes more than a great idea, money and passion to turn your concept into a thriving organization. You need a thorough and decisive strategy, built on some fundamental principles of branding and shaped by specialist knowledge and experience.

That’s exactly what Brand Real has to offer.

Written by a leading branding professional to set startup entrepreneurs on the road to success, Brand Real gives you everything you need to build an effective, values-based and flexible organization, where people are happy to work.

Topics include:

  • Identifying your brand’s big idea
  • Establishing your brand identity
  • Perfecting your brand story and visual identity
  • Communicating your brand promise
  • Delivering authentic value
  • The evolution of media and multidirectional communications
  • Cultural and linguistic considerations

It also features contributions from 20 experts and specialists, covering the practical tasks that face every startup entrepreneur:

  • Writing a business plan
  • Creating a marketing plan
  • Social media for startups
  • Inbound marketing for brand activation
  • Intellectual Property
  • Launching and activating your brand
  • Template for a creative brief

Get Brand Real and give your startup the best possible chance of success.