Brand Real


The Power of Brand Real

For startups and entrepreneurs

Written by Experts

Includes contributions from 20 experts and specialists in every area of branding.

Practical & Strategic

A handbook of practical tools, tactics and strategy for building a brand that lasts.

Authentic Value

Build a successful and effective organization, based on genuine shared values.

Get Brand Real


PRINT

Order your copy through Amazon.

EBOOK

Buy the eBook for Kindle or Nook.

AUDIOBOOK

Download and listen in your own time.

What's the Big Idea?


This definitive handbook covers the following areas of your branding strategy, and more!
  • IDEA: Helping you to identify, clarify and articulate your brand’s big idea.
  • IDENTITY: Tactics for establishing and refining your brand identity.
  • STORY: How to perfect your brand story and create a powerful visual identity.
  • PROMISE: Tips for communicating your compelling brand promise.
  • VALUE: Strategy for developing a business that delivers authentic value.
  • LEADERSHIP: Your guide to becoming an influential leader and innovator.

READERS FEEDBACK


Brand Real

The Startup Entrepreneurs’ Guide to Effective Branding and Building Value-Based Organizations.

About the Author

Vasken Kalayjian is an award-winning global branding expert, with 30 years of experience working with Fortune 500 companies, as well as startups, not-for-profit organizations, and government agencies. Vasken is CEO and Brand Architect at GK Brand, Tribe Global.

Buy Now On Amazon


Get your copy today and put your startup in safe hands.

KEEP IN TOUCH