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Brand Real

The Power of Brand Real

For startups and entrepreneurs

Written by Experts

Includes contributions from 20 experts and specialists in every area of branding.

Practical & Strategic

A handbook of practical tools, tactics and strategy for building a brand that lasts.

Authentic Value

Build a successful and effective organization, based on genuine shared values.

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What's the Big Idea?

This definitive handbook covers the following areas of your branding strategy, and more!
  • IDEA: Helping you to identify, clarify and articulate your brand’s big idea.
  • IDENTITY: Tactics for establishing and refining your brand identity.
  • STORY: How to perfect your brand story and create a powerful visual identity.
  • PROMISE: Tips for communicating your compelling brand promise.
  • VALUE: Strategy for developing a business that delivers authentic value.
  • LEADERSHIP: Your guide to becoming an influential leader and innovator.


Brand Real

The Startup Entrepreneurs’ Guide to Effective Branding and Building Value-Based Organizations.

About the Author

Vasken Kalayjian is an award-winning global branding expert, with 30 years of experience working with Fortune 500 companies, as well as startups, not-for-profit organizations, and government agencies. Vasken is CEO and Brand Architect at GK Brand, Tribe Global.

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