- Managing Partner of DEFACTO X
- Tribe Global, Erlangen
For more than a decade, Claus has been a pioneer of consumer centricity – marketing and communications strategies that are shaped around the needs, preferences and experience of the consumer. In partnership with Jan Möllendorf, Claus developed DEFACTO X to lead the way in developing consumer-centric operations, communication strategies, campaigns, and digital services. DEFACTO X currently provides services to 65 global markets in today’s digital landscape.